Strategic planning | Problem Solving | Team Alignment
Solutions for businesses and startups.

AFZUL SOOBEDAAR
Director & Facilitator
My focus is to help you work better
I run workshops designed to transform your approach to strategy, problem-solving, collaboration and innovation .
Workshops focus on helping Businesses and Startups to:
- Craft purpose-led strategy
- Address business challenges
- Build cohesive teams
- Develop products and services
I am all about working with you to find solutions to the problems that matter.
WORKSHOPS ARE DESIGNED TO HELP BUSINESSES AND STARTUPS FIND
INNOVATIVE
SOLUTIONS TO THE CHALLENGES THEY FACE
Is your business struggling with a big challenge?
Duration: 2 - 3 hours
Ready to innovate with a new product or service?
Duration: 5 days
Is your business navigating towards success with a clear roadmap?
Duration: 2 days
Is your management or project team consistently on the same page?
Duration: 1 day
Case Studies

Mapping Brand Identity
A Brand Sprint with a project management consultancy operating in the built environment space

Navigating a Post Pandemic World
A Strategy Sprint with a non-profit involved in community empowerment

Improving Employee Engagement
A Decision Sprint with a large manufacturing business
News

Annual Review: Five Reasons why your Business needs one
As the business world hurtles towards the close of another year, the significance of pausing for reflection becomes increasingly apparent.

Strategy for Startups
Starting a business is like embarking on a challenging hike in the wilderness.

Five reasons to use a Facilitator
In today’s fast-paced world, achieving success is all about effective collaboration, communication, and problem-solving skills.

Strengthening Labour Management Relations with Design Thinking
How would you describe the relationship between management and labour in your workplace?
About Me
Hi! I’m Afzul.
2016 was a watershed year for me. I took a leap of faith leaving a C-suite position to start my own business.
I had spent the last twenty odd years in senior and executive management positions in a variety of businesses, and gained extensive experience across a wide range of business disciplines. The dream was to leverage this experience to help businesses and startups overcome the challenges they face, producing results that make a meaningful difference.
I hold a B.Sc. and MBA degrees from the University of KwaZulu Natal, as well as certifications in Design Thinking, Design Sprints and Facilitation.
I discovered remote working well before the pandemic made this a necessity, and equipped myself to provide all my services remotely enabling delivery of services to clients with minimal disruption to their schedules.
I have worked with a broad spectrum of clients operating in different sectors of the economy. I have access to a network of highly qualified, experienced, and knowledgeable professionals that help to deliver on larger projects.
I am based in Johannesburg, South Africa.
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Client Testimonials







CONTACT ME
Schedule a free 30-minute call
CONTACT INFO
- Telephone: +27 83 2700 254
- Email: afzul.soobedaar@perispec.co.za
- Sandton, South Africa 2196
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